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Getting Your Business Noticed With A Corporate Christmas Card
from:In today’s competitive and lean business climate, it may seem foolhardy to waste money on something as traditional as a corporate Christmas card. Nothing could be further from the truth. Corporate business cards have proven time and again to promote customer loyalty and strengthen the company’s marketing and brand. They are a strategic marketing tool and one that is tried and true.
Large corporations send a corporate Christmas card as a thank you for prior client’s loyalty and a reminder that they are still available to serve their needs. The bigger the client the more personalized the message might be. Getting your name in front of a customer repeatedly is a time-honored technique in marketing to generate future sales even when that client may be years old. Like a sales follow-up call, the corporate Christmas card keeps corporations and businesses in touch with their clients in a warm and congenial relationship.
New businesses in particular can start building a client mailing list the first year they are in business. With this list, they can target reminders during specific holidays, especially Christmas. This is a wonderful way to network and market a new business; especially one offering a service that may not be as well known or accepted as others.
Buyers have short attention spans and even poorer memories. They may have been pleased with your services, but misplaced your contact information throughout the year. A corporate Christmas card is a great idea for small businesses that provide services annually as well. Examples of these types of businesses that can benefit in reminding their customer’s of their continued commitment to quality service with a homey feel are:
* Landscape services
* Pest services
* Home appliance repair services
* Cleaning services
* Plumbing services
Other businesses that do not provide annual services but that need to network with previous clients who may need their services again in the future include:
* Moving services
* Real estate agents
* Loan officers
* Roofing companies
* Tutorial services
* Employment recruiters
Large corporations also use Christmas cards for branding purposes. They can include a logo and a small greeting reminding their clients of the types of services they provided throughout the year.
In addition, a corporate Christmas card provides a sense of family to employees during the holidays. Some companies have the annual employee photo shoot, which can be added to the corporate Christmas card that gets sent to its employees. Many corporations save on mailing simply by using interoffice mail or allowing supervisors to distribute Christmas greetings within their group. However, it is done, corporate Christmas greetings are a wonderful way to generate loyalty and commitment in employees and customers alike.
Online Christmas Cards News
The Backers Who Made It Big - Wall Street Journal
 Wall Street Journal | The Backers Who Made It Big Wall Street Journal —Catherine Goldschmidt on bankrolling her daughter's online venture, Daily Candy As she got increasingly persistent collection calls, she reluctantly solicited an additional investor: her mother, Catherine Goldschmidt, who was divorced from Mr. Levy. |
Old-fashioned cards are given the internet's own personal touch - This is Money
 This is Money | Old-fashioned cards are given the internet's own personal touch This is Money Sharon Little, chief executive of the Greeting Card Association, says: 'Britons send a billion cards a year. Personalised cards ordered online make up only three per cent of the market, but the share is growing.' Ordering cards via your computer or ... |
Swag Bucks Carnival going on now - PennLive.com (blog)
 PennLive.com (blog) | Swag Bucks Carnival going on now PennLive.com (blog) By JANICE GENGER, The Patriot-News I love Swag Bucks! Last year, I let all my points add up and we did a lot of Christmas shopping for FREE! Don't know what Swag Bucks is? It's an online search engine that rewards you with points for online searches. |
Greeting card sales rise but there's more categories to choose from - This Just Happened
 This Just Happened | Greeting card sales rise but there's more categories to choose from This Just Happened Although the internet has given rise to a massive online movement of sending internet greetings cards it seems that the High Street greeting card shop is still doing exceptionally well and in fact there was a 3 per cent increase in offline card sales ... WHSmith sends hope to Clinton Cards DEBDEN: Clinton Cards chairman optimistic over jobs |
Non-Traditional Moms Heralded on Mother's Day at Greeting Card Universe - from ... - San Francisco Chronicle (press release)
Non-Traditional Moms Heralded on Mother's Day at Greeting Card Universe - from ... San Francisco Chronicle (press release) Mother's Day is the third largest card giving holiday, with more than 130 million greeting cards exchanged each year. Greeting Card Universe, the world's largest greeting card store, announces its popular collection of 14258 original and uncommon ... |